Standish, MI -- (ReleaseWire) -- 04/07/2015 -- Modern Materials Handling recently announced the promotion of Andrea Horner as VP of Marketing of Magline, based in Standish, Michigan. The company is best known for its complete line of innovative lightweight route distribution solutions under the Magliner brand. Horner is now responsible for driving the company's brand strategy and revenue growth through new products and the use of innovative marketing platforms to expand the company's diverse customer base.
"With over 20 years of Magline experience, Andrea has exemplified the core values of Magline and has been an instrumental leader in our organizational success," commented Greg Ecker, the president of the company which has been around since 1947. "The Magliner Brand is entrusted in good hands and stewardship going forward under her leadership."
"Magline has a solid strategy to grow and marketing plays a vital role in the ability to introduce new products and enter untapped markets," Horner said. "Customers are demanding innovative solutions and we plan on serving those markets by driving demand for our products by leveraging the strength of our brand." Horner joined Magline in 1992. Her responsibilities have supported all facets of marketing both domestically and internationally including strategic planning, market research, product launches, public relations, media planning, customer engagement, channel growth and margin analytics. More Michigan women, like Horner, are taking a leadership role in the supply chain.
Magline, Inc. (http://www.magliner.com) manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Named one of the Great Supply Chain Projects according to Supply & Demand Chain Executive, Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline is at the forefront of developing products that address the unique material handling requirements from distribution centers to delivery. Magline is the leader in hand trucks worldwide and has a strong dealer base in various regions domestically, as well as internationally. Magline was named a finalist in the MHI Innovation Award.
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Vice President of Marketing
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